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FRISCO, Texas – New Balance and US Youth Soccer (USYS) on Tuesday announced a multi-year agreement, with the former as an official sponsor of USYS.

The relationship includes New Balance’s support for grassroots initiatives to expand access to soccer and community engagement.

As the exclusive provider of footwear, apparel and match balls for US Youth Soccer, the brand is outfitting USYS’ Olympic Development Program and providing performance gear to athletes at future US Youth Soccer signature events, along with onsite activations.

“At New Balance, our mission is to empower the next generation of athletes and communities through the transformative power of sport,” Andrew McGarty, Director of Global Football Sports Marketing at New Balance, said in a statement. “By entering into this relationship with US Youth Soccer, we align ourselves with a powerful and visionary movement dedicated to building the future leaders of sport. We couldn’t be more excited to welcome USYS to the New Balance family.”

As the largest youth sports organization in the country, US Youth Soccer has 2.68 million players and 54 state associations in all 50 states. The organization celebrated its 50th anniversary in 2024.

“The entire USYS family is elated about this sponsorship with such a well-regarded global brand,” US Youth Soccer CEO Tom Condone said in a statement. “It’s a natural alignment between two organizations dedicated to helping athletes thrive both on and off the field, with more than 150 years of combined experience driving that mission.”