A Cracker Barrel Stockugres, a társaság elhagyja a logót, miután Trump azt mondta, hogy „be kell vallania egy hibát”

Updated Wed, Aug 27, 2025, 10:09 AM 3 min read

Cracker Barrel's controversial redesign made its way to the president's desk, and now the company says it's reverting to its old logo.

“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our 'Old Timer' will remain,” the company said in a statement posted on social media.

Shares of the restaurant operator rose about 8% in trading on Wednesday. On Tuesday, the stock had closed more than 6% higher after President Trump called on the company to change its logo back following a redesign it unveiled last week, which sent shares tumbling amid broad customer backlash.

After changing its logo back, Trump congratulated the company on the decision.

"Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before," Trump said in a post on Truth Social Tuesday morning.

"They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again."

Cracker Barrel stock fell more than 14% last week after the company announced the fifth evolution of its logo to a more minimalist look, removing the image of Uncle Herschel, or Old Timer, from its logo.

Cracker Barrel initially backed its redesign, writing in an Instagram post on Monday that it "could've done a better job sharing who we are and who we'll always be."

The company added that Uncle Herschel is "not going anywhere — he's family" and will be featured on its menu, road signs, and in the store. Alongside the changed logo, the company also leaned into "refreshed restaurant remodels" that have an "enhanced brand look and feel."

The president's son, Donald Trump Jr., previously weighed in on the logo change on X, reposting from an account called Woke War Room, whose complaints included CEO Julie Felss Masino's "woke regime" and Cracker Barrel's LGBTQ+ Alliance employee resource group. Trump adviser Alex Bruesewitz has also been critical on the platform in recent days, also sharing an image of the LGBTQ group's logo and a picture of Masino.

"The idea is that you have made decisions based on some knowledge, ... and if you miss some people, that's what happens," University of Michigan business professor Marcus Collins told Yahoo Finance. "You can't target and reach everybody."