Health-E Commerce® Announces Collaboration with Fertility Cloud to Expand Access to At-Home Fertility Testing and Treatment via FSA Store® and HSA Store®

PR Newswire

Mon, Aug 4, 2025, 10:31 AM 4 min read

With nearly one in six adults experiencing infertility worldwide, this collaboration delivers expert, at-home fertility care with the savings of tax‑advantaged healthcare accounts

, /PRNewswire/ -- Health-E Commerce®, parent brand to FSA Store® and HSA Store®—the first and leading online stores dedicated to selling exclusively FSA- and HSA-eligible products and services—announced today a new telehealth collaboration with Fertility Cloud, a provider of comprehensive virtual fertility care. The collaboration gives individuals and couples enrolled in tax-free flexible spending accounts (FSAs) and health savings accounts (HSAs) access to fully remote fertility services, including at-home testing; compassionate, virtual consultations; and prescription treatment at an affordable price, delivered to patients' homes. With 17.5% of adults, or nearly one in six, experiencing infertility worldwide, demand for accessible fertility support continues to grow. FSAs and HSAs offer a cost-effective way to access care, especially for services that may not be fully covered by insurance.

"Support for fertility and reproductive health is in high demand, but many people don't realize that tax-free FSA or HSA funds can play an important role in accessing and paying for services that may not be covered fully by their health plan," said Keri Kaiser, Chief Revenue Officer for Health-E Commerce. "We're proud that our new telehealth collaboration with Fertility Cloud will bring help to individuals and couples who want to start a family."

Fertility Cloud joins a growing list of telehealth services available on FSA Store and HSA Store, and represents a strategic expansion of Health-E Commerce's offerings within the women's health category. This collaboration simplifies access to care for fertility concerns, allowing individuals and couples to receive treatment from the privacy and comfort of home, bypassing lengthy wait times, expensive clinic visits, and insurance complications. Fertility Cloud designs every service to be transparent, easy to use, and aligned with the unique needs of anyone who is navigating fertility challenges—making it a natural fit with Health-E Commerce's mission of simplifying healthcare and helping people maximize their healthcare funds.

Fertility Cloud delivers board-certified, specialist-led care that is a discreet alternative to traditional clinics. Individuals who use Fertility Cloud benefit from:

• Virtual consultations with board-certified reproductive endocrinologists;

• At-home hormone and sperm testing kits shipped directly to the customer;

• Personalized treatment plans developed from test results and health goals; and

• Prescription medication delivery to the patient's door.