Moët Hennessy readies cognac GTR activations in Singapore, Hong Kong

Moët Hennessy is rolling out a marketing campaign for its Hennessy cognac brand in Asia Pacific, beginning with Singapore Changi Airport and Hong Kong International Airport.

The ‘Summer Liquid to Lips’ initiative is a global travel retail extension of Hennessy’s preexisting ‘Made for More’ campaign. The next locations for the marketing move will be Korea’s Incheon Airport and other selected GTR outlets across Australia and New Zealand.

At Changi, the campaign (above) ties into Singapore’s 60th anniversary celebrations and runs until the end of this month across the Hennessy ‘Shop-in-Shop’ boutiques in Terminals 1 and 3. Travellers will be invited to sample cocktails including the mango mojito and the guava plum pop. A “sure-win” lucky draw, open to those spending SGD400 (US$297) or more on Hennessy between 15 July and 14 August, offers prizes such as hotel stays, cocktail experiences and fine dining.

In Hong Kong, meanwhile, the brand has debuted its first on-tap cocktail activation in an airport, featuring a grapefruit spritz served from a self-serve cart in Hennessy’s signature red and white.

Earlier this month, Moët Hennessy prepared a marketing activation for Hennessy at this month’s Notting Hill Carnival in London.