UltraLuxe Returns to Singapore for its Fourth Year, Celebrating SG60 with Exclusive Travel, Luxury, and Cultural Experiences

Published on August 22, 2025

UltraLuxe 2025 returns for its fourth iteration, presenting a mix of luxury, art, fashion, wellness, and foodie affairs in Singapore from 2–12 October 2025. Taking place at the exclusive Tent@Ngee Ann City along Orchard Road, it commemorates Singapore’s 60th birthday (SG60) with a portfolio of high-end experiences aimed at appealing to luxury visitors and aficionados of tourism worldwide. This year’s theme, “Unmatched Diversity,” celebrates the diversity of Singapore’s repertoire, from heritage to luxury.

UltraLuxe 2025: A Premier Travel and Luxury Experience in Singapore

UltraLuxe is not only a luxury event but also a prime example of tourism innovation in Singapore, which continues to strengthen its position as one of the top destinations for luxury tourism in Southeast Asia. With a focus on high-end cultural experiences, exclusive wellness retreats, and unique culinary journeys, the event offers travelers a way to immerse themselves in the best of Singapore’s tourism offerings.

The Ultimate Travel Experience: Discover Singapore’s Luxury Side

The event’s opening from 2–4 October features VerveArté, an immersive experience with four themed spaces that explore Singapore’s creative and luxury sectors:

• Eternia provides a deep dive into wellness tourism, offering personalized health programs and advanced diagnostics led by top practitioners.
• Style Inc. celebrates Singapore’s fashion and jewelry scene, featuring avant-garde and reimagined Asian heritage designs paired with fine wines for a luxurious cultural experience.
• Spiritium delves into the world of rare Scottish whiskies, showcasing limited-edition selections curated by Bitcask, Singapore’s leading whisky purveyor.
• Haute presents an exclusive gastronomy experience, where rare beef canapés are paired with luxury jewelry, art, and spirits, blending the world of refined dining with high-end living.

From 6–12 October, JeweLuxe transforms the Tent into an exploratorium for global jewelry lovers and fashion enthusiasts, showcasing:

• The GemCentric: Featuring world-renowned jewelry houses showcasing timeless collections.
• Star Power: Jewelry designers who have dressed celebrities like Rihanna and Taylor Swift.
• Asia’s Brilliant Edge: Innovative Asian designers redefining the jewelry craft.
• Whispers of the Past: Curated vintage collectible jewels from around the world.

Islandwide Luxury and Tourism Experiences

Beyond the Tent, UltraLuxe 2025 extends across Singapore, providing tourism and luxury experiences throughout the island:

• Wellness tourism enthusiasts can enjoy exclusive treatments at leading wellness centers, with spa resorts and fitness retreats offering rejuvenating experiences.
• Gastronomy tourism is highlighted with the Surf and Turf Supreme journey, showcasing rare wagyu at top dining destinations across the city, appealing to food travelers.
• Fashion and jewelry lovers can explore exclusive collections at Singapore’s luxury boutiques, allowing visitors to experience cultural designs and dazzling pieces in various settings.

These extended offerings are designed to elevate Singapore’s appeal to luxury travelers, who increasingly seek immersive travel experiences that combine high-end accommodation, wellness, and unique cultural explorations.

Singapore’s Digital Transformation in Tourism

In addition to its luxury offerings, Singapore is at the forefront of the digital transformation of tourism. Nguyen Thi Anh Hoa, the Director of the Ho Chi Minh City Department of Tourism, emphasized that the city is working to create a smart tourism ecosystem to enhance convenience and engagement for visitors. Through collaborations with digital platforms like Traveloka Vietnam, Singapore aims to boost its tourism reach by providing visitors with real-time information and seamless booking services for luxury travel experiences.

Smart tourism initiatives will enable tourists to engage with the city’s rich offerings easily, whether through virtual tours, real-time booking systems, or personalized itineraries tailored to their interests. This is a perfect example of how technology is being leveraged to enhance the tourist experience and solidify Singapore’s position as a leading luxury travel destination.

A New Era of Sports and Wellness Tourism

UltraLuxe also reflects Singapore’s growing role in the sports tourism and wellness tourism sectors. With an increasing number of travelers seeking destinations that offer well-being and active lifestyle experiences, Singapore’s wellness offerings are expanding. Luxury wellness retreats, meditation centers, and fitness resorts are attracting travelers from around the globe who are looking to rejuvenate while enjoying world-class amenities.

Singapore as a Premier Luxury Tourism Destination

With UltraLuxe 2025, Singapore has demonstrated its vision to be a world-class luxury tourism destination by providing a rich menu of high-end experience, ranging from wellness tourism and fine dining to high-fashion and bespoke cultural encounters. The festival reinforces the city’s dynamic creative energy and its commitment to offering sophisticated travelers unique experiences, making Singapore a top luxury tourism destination.